Field reports · The arc

Pivots are part of the outcome.

An elective-healthcare app became an alarm clock. The alarm clock became a controller for the first hour of the day. A first-period check-in became a 60-second agenda for clinicians. The question stays the same: what does a person need at the start of the day?

  1. Apple2009
  2. 10
  3. myAchy11
  4. Cleu12
  5. GA13
  6. 14
  7. 15
  8. 16
  9. Innit17
  10. 18
  11. DistrictZero19
  12. 20
  13. 21
  14. 22
  15. 23
  16. Loyola24
  17. 25
  18. Timekeepur2026

18 years · 8 turnsBox box.

  1. 2011 → 2012FR 04

    myAchy

    Cleu

    An elective-healthcare booking app became a circadian alarm clock, after hard feedback from Silicon Valley investors.

  2. 2012 → 2016FR 04

    Alarms

    Events

    The alarm clock became a controller for the first hour of the day, and the first Works with Nest app.

  3. 2013 → 2015FR 05

    Producer

    Instructor

    Built General Assembly's LA courses, joined its first Swift class, then taught product management downtown.

  4. 2017 → 2018FR 03

    Kitchen

    Groceries

    A connected-kitchen app reached 50K+ users, then grew into groceries and meal kits with Shopwell.

  5. 2018 → 2022FR 06

    Wake-up

    First period

    Design thinking workshops in middle and high schools became a K-12 check-in, backed by Intel.

  6. 2023 → 2024FR 01

    K-12

    Medical school

    The same check-in served 32 students and 16 clinicians at Loyola, then the whole school.

  7. 2026FR 02

    Create React App

    Next.js

    Two weeks paired with Vercel took DistrictZero to production, with 12 lessons shared publicly.

  8. 2026 → nowYou

    Founder

    Your team

    The same playbook, on your one outcome. Pair for 90 minutes, Pilot for 30 or 60 days, or Embed.

All six field reports

Field report 01: Med school well-being

A well-being pilot for 32 medical students and 16 clinicians. Then the whole school.

86% reported better well-being

Field report 02: Live in two weeks

Two weeks paired with Vercel. Create React App to Next.js, in production.

12 lessons, shared publicly

Field report 03: Zero to 50K cooks

First growth hire. A connected kitchen from zero to 50K+ users.

47% acquisition conversion

Field report 04: The snooze controller

From an alarm clock to a morning controller. The first Works with Nest app.

1M+ users

Field report 05: A school from scratch

Building General Assembly's Business and Design school in Los Angeles.

450+ graduates

Field report 06: First-period check-ins

Students were checked out by first period. So we built a morning check-in.

$100K Intel grant

Every day is day 1.

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